The number of British golf clubs offering downloadable apps for smartphones has increased by more than 1000% in the last six months.
In October 2012, less than 20 clubs had developed their own app. Today, more than 200 clubs either have an app or are in the process of getting one developed.
Declan Hayes, digital marketing manager at Eagle - the company that launched its app to golf clubs in January and by February had more than 70 orders and another 180 enquiries – explained the driver by the trend in a recent interview with Golf Club Management.
"Because both smartphones and tablet computers are used to download apps, because users carry their smartphones with them almost 24/7, and because they are now much faster to use for browsing and much more convenient for communicating by voice, email and text, club managers have recognised they need to enable their club to adapt to this major change in consumer behaviour and lifestyles.
"Members want to be able to check what's on at their clubs and when, and what could be easier than touching the app on your smartphone to go into the club's fixtures and diary?
cheap Mizuno MP-68 Irons And instead of the printed diaries which soon get out of date, they trust their smartphone's app because it's being kept up to date by the club, online.
"When it comes to arranging the next round of the club knock out, it's much easier to go into your club app to find other members' contact details, touch the number you want and call, email or text them.
titleist ap2 712 For clubs wanting to market themselves inexpensively, the app is a perfect showcase with a course guide feature. That and the sheer penetration and convenience is why we're seeing this incredible trend."
