Hi, I was in your position just a few months ago and am in the process of starting my own SEO company. I have actually learned a lot just by searching around the internet, you will notice that several names begin to pop up more often than not. Whether you find a good class to attend or an online course you should routinely check out;
seomoz.org seobook.com and I also find good info on stompernet.com <---- Has a course coming up.
Brian Horn is also a good person follow for SEO info.
You can find out about the stompernet.com course by going to their page, here is a link as well: http://www.stompernet.com/products/seo-pro-workshops-and-bootcamps-stompernet/
That should be a good course on total SEO/SEM. I am considering going.
But, if you are just looking to learn about the copywriting aspect you will probably find a huge variance on what is the best way to go and I believe that first and foremost you should just write for your target market. After all, if no one likes your site and hates your copy, then a first page ranking really doesn't matter.
The key really is to pay attention to the keywords you are optimizing for and write about that topic or subject and be sure to include the keyword a couple of times in the actual text.
I hope this answers your question or is at least something you can use. Let us know what class you find and if it turns out to be a good one.
Cheers, Josh Content provided by Yahoo Answers.
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