Business isn’t done with money transfers or credit card swipes anymore; it’s done with clicks and flicks of the tongue. Sure sales are made and money is traded at the point of sale
Bo Jackson Raiders Jersey , but a customer has to be convinced to make that purchase long before they pull put their credit card or a CEO signs on a dotted line. To find where sales are made we have to take a trip back to where the original idea for a sale came from. And more often than not that will lead us to a need.
What We Need Is What We Buy
We don’t need milk to survive, but we like it when we have cookies, cake, cereal and peanut butter, so the dairy farmers of America paid an advertising agency to create a need. Goodby Silverstein & Partners developed the famous “Got Milk” campaign to help consumers remember that they needed to pick up some milk on their way home. For most companies, hiring an agency such as Goodby Silverstein & Partners is out of the question. It’d be too expensive.
