The company
New Balance 1600 Moins Cher has continued to make shoes in the U. S., even though that means settling for less profit. New Balance says the flexibility of its U. S.
Homme New Balance ML2016 Pas Cher factories and turnaround times counted in days, rather than weeks, help make up for the higher cost. But a push by rivals to do away with tariffs on imported running shoes, as part of a larger trade deal, could finally tip the scales against its American strategy. "A rapid reduction of the existing [tariff] agreements would put our factories here at significant risk, " says Robert DeMartini, CEO of the Boston-based company, which is fighting to keep the tariffs in place.
