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I know that my eyes do!
On web sites, my brain seems to immediately focus on where there is actual content, and the parts of the screen that have advertising on them literally become visual blobs of "fuzz".
And even when they have those annoying animations (that Yahoo likes to do), where the animation comes out and blocks the content... all I actually see is a mush of noise and my eyes immediately focus on the X to close the window that's generating the mush. Seriously, 2 seconds later, I couldn't even tell you what that mush was.
I guess my brain has just been trained to ignore advertising! It's really weird. And I'm wondering if I'm the only one or if other people are experiencing this too.
I noticed it's happening elsewhere too! I rarely notice billboards any more. In magazines, ads seem like blank pages of scattered color. ANd with DVR, I zoom through and zone out during commercials.
Is this happening with you too? Isn't it an ironic twist of over-advertising?
Consciously blocking would mean that you're actually noticing them, but intentionally making a conscious effort to ignore them. You do see them, but you realize they are an ad and so you choose to ignore them.
By subconsciously blocking them, I mean that your brain is actually replacing the images with "white noise". So you don't even see an ad there. All you see is noise.
I think CrowT has a very cool link with scientific findings in it. Very neat.
But like I said, for me it's like my optic nerve is actually replacing the images themselves. I'm not ignoring what I'm seeing (conscious), I actually don't see the ads (the result of a subconscious editing of my visual field).
I'm wondering what kind of impact this has on my vision overall, though. If my brain actually starts editing what I'm seeing, can that become physically detrimental, as I become oblivious to really important things (like a kid in the roadway, etc.).
Something to think about...
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