SEO is very complex and it is a job field in itself. There are some basics you should know, but if you really want to get into it, it will have a steep learning curve.
Social portal/networking sites are a good place to advertise for free: Squidoo.com, Hubpages.com, Apsense.com & Gather.com are all good for this. These are places where you can create one-page websites to advertise your site and get some visibility. There are other services like MyBlogLog.com which can bring in traffic if you become involved with it.
If you want to really get into SEO, use the guides I'm attaching below (don't worry, everything is free and there's no dumb links or sales pitches) ;)
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