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There exist many ways to help promote your website. First you need to make clear that their exist online and offline advertising medias. I assume that you have got little investment, so online is a cheap source of advertising. Things you can do to promote your website in online medias include:
SEM (Search engine marketing)
PPC (Pay per click)
Affiliate management
Partnership
Link exhcanges
Publicity management via blogs, forums, video hosting sites, press releases, social bookmarking sites, directories, article marketing etc.
If you need more information, feel free to ask.
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