Well, to start with, if you have a website for it then this would be just so easy for you then. Internet marketing can be really effective in disseminating info about your business. If you still don't have a website on your own, i suggest you start making one.
By 'spreading the word', you can always submit your business link to social bookmarking sites such as social marker. You can also post some blogs about your business, this may drag a reader and that somehow they get interested to what you offer. All these are for free, you just have to set your won strategy. Hoping for your success.
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