The soft sell announcement to
nike air max 1 dames goedkoop the press about the commitment to the Wang Center is more like a thin veil that shrouds the intensive drive to capture a slice of market share for Citigroup's banking and especially the very profitable wealth management division.
Companies that stand to gain
nike air max 1 dames sale substantial market share and make the financial commitment pay off in the long run, include consumer products, financial services and high tech firms. How long before cash rich oil companies and Google step into the naming rights game?
On October 6th of this year, Honda stepped up and signed a deal to have their name on the hockey arena in Anaheim, California. Financial details not disclosed.In August, Chevy Chase Bank signed on the dotted line with the University of Maryland to name the football stadium on campus, also a $20 million naming rights deal.
