It really depends on the business. Anywhere from 50.00 - 50,000 a month. I work as a media consultant for Yellow Book /Google the oldest and largest independent yellow page publisher in the nation. It is my job to find a program that will bring you the best return on your investment. We have great starter programs that can get you in our book and on the Internet. I would be more than happy to talk to you in more detail, if you would like to email me I can give you my number and we can get you in touch with the right people. Its always fun to talk to people starting new businesses!
Word of mouth advertising is wonderful, if you are a business that has been around for years, but if you are starting a new business you need to do some other forms of advertising to be competitive in your industry.
Direct response marketing is OK, but again you are trying to reach out to people in the hopes they will be interested in your product and call you when they are ready to buy. Yellow pages advertising and Internet search engine advertising are one of the few ways that you can guarantee to reach your customer at the time they are ready to buy.
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