In marketing, augmented reality has following advantages:
- Novelty. Interactive interaction with the consumer is a new phenomenon in the market; in the conditions of tough competition, it will certainly allow the company that applied it to break into first positions.
- Availability. In print advertising (magazines, newspapers, other polygraphs) will not do without significant investments, especially when it comes to serious glossy publications. The cost of mixed reality is several orders of magnitude smaller, with a higher level of interactivity.
The formation of an emotional connection between the brand and the buyer. AR technology (
https://itechcraft.com/augmented-realit ... velopment/ )helps the consumer to more clearly represent the product that he sees in the catalog, which forms the desire to purchase.
- The possibility of point advancement. Special applications allow you to operate with data obtained from GPS satellites, making it possible to direct the flow of customers in the direction of the outlet, to determine the ideal places for marketing campaigns.
- Formation of regular customers. If the interaction with Augmented Reality is perfectly tuned, then we can talk about an increase in the number of customers loyal to the brand. Such people are unlikely to go to competitors.