I used to hate it with a passion. Now I love it. So much so that I have been buying everything yellow. First it started with a yellow shirt. Then I bought a yellow purse. The shrug for my Easter dress is yellow. I just ordered yellow TOMS shoes. What else? I just ordered yellow boardshorts and rashguard for this summer. Im not a surfer I just like the modesty of long boardshorts and a loose rashguard. Can you say obsessed with yellow now? LoL When ordering the shoes I was like Hey your purse has to match your shoes right? haha I really do like to match them. I dont think that black and brown look good together so when I would wear either I didnt like switching purses. I decided that the yellow would make a statement. Like red shoes ya know?